Offline materials can sometimes be key to giving customers a gentle push to book online. You can direct customers to book online by adding links to your website in your offline materials.
These can be anything from business cards and menus to posters and leaflets - the more creative the better! Make sure you have all the relevant information - your business name, website name and what you do - clearly listed so they can easily search and find you.
Another great idea to add that you are bookable online on your voicemail. This way, if a customer rings to book but can't reach you, they are conveniently redirected to your website and can book easily online.
This means that customers, both in and out of the salon, will be sure to know about your business.