As the Government recently announced that hairdressers and barbers in England can reopen on 4th July, we wanted to take a moment to share our excitement – but also to give some practical advice about reopening.
Beauty venues won't be allowed to reopen yet – but we do believe that the reopening will be imminent, so we hope you'll find this practical advice useful for you while you await a date.
Please also check out the government guidelines for keeping workers and clients safe during close contact services, which have now been published.
- Do I need to do anything to reopen for online bookings? (Hairdressers and barbers only)
No. When the lockdown was announced we automatically blocked your Calendar, with a provisional reopening date of 4th. We expect to see an immediate surge in customers coming online to secure the first available appointments, so if you had extended that block until reopening was confirmed, now’s the time to open yourself back up. Simply go to 4th July in your Calendar and delete the block.
Important: Please let us know you've reopened by clicking the button in the yellow banner that will appear at the top in Connect on 4th July. We'll then make sure all Connect features are turned back on for you, so you can make the most of reopening.
- Do I need to do anything to stay closed now, and/or reopen for online bookings when a date is confirmed? (Beauty venues only)
No. Now that we know beauty, massage, and holistic can’t reopen on 4th we are extending the block in your diaries until 11th July, making that the first provisional date for online bookings. 11th July isn’t a confirmed reopening date, but we believe and hope that a date will be imminent, so we have just extended the block for a week. As always, if we need to extend this further we will, taking care of any appointments that need to be rescheduled.
- Do I need to do anything to stay closed now, and/or reopen for online bookings when a date is confirmed? (Venues offering hair & beauty)
No. When lockdown was announced, and then extended, we blocked online availability through to 4th July. Your hair services are available to book from 4th July onwards. Knowing that beauty, massage and holistic can’t reopen on 4th we will be working behind the scenes to ensure those services cannot be booked until 11th onwards. 11th July isn’t a confirmed reopening date for beauty services, but we believe and hope that a date will be imminent, so have just extended the block for a week. As always, if we need to extend this further we will, taking care of any appointments that need to be rescheduled.
- How do I amend my opening hours?
If you need to make changes to your opening hours, don’t worry – it’s easy to do. Just head to Connect on your desktop, click Settings, then Opening hours at the top of the venue settings page. We’ve seen lots of our partners in other countries open up earlier and close later, dividing their team across different working hours, to accommodate as many clients as possible. Expect to see customers booking in as early as 6am if you’re able and willing to start your day early!
- What to do if I’m not ready to reopen yet?
Not a problem, we understand. You'll need to block your Connect calendar yourself to avoid bookings coming in from 4th July onwards. To do that, go to Connect on your desktop, click on day, and the time you would like to block the Calendar from, then Block. Under Team member, choose For all team members, then select your Start Date and End Date.
- How do I make team changes?
There’s a chance you’re reopening your business with a different, or smaller team. That’s ok! Just review your team member list in Connect and make sure everyone is still with you. If not, remove them from Connect so that clients don't book services with team members who are no longer there. To remove team members, follow the easy steps in this article.
- How do I allow for space in between appointments in Connect?
Great idea. This allows you time to clean in between clients and helps to space out appointments so clients don’t arrive and depart at the same time. Doing this is easy. You can use ‘Cleanup time’ to add anything from 5 to 30 minutes at the end of each appointment. Don’t worry, the client doesn’t see the additional time so they won’t be expecting a longer appointment. Check out this article for help setting this up.
- How do I update my prices or offer a promotional price with Treatwell?
You may have decided to increase prices to cover costs of PPE, or to reflect the fact you might be able to see fewer clients. On the flip side, you might be thinking about special pricing for quieter times or last-minute availability to cover cancellations.
To update your pricing, go to ‘Menu’ in Connect, choose the service you want to edit, click on it to open the item details. From here you’ll see the 'Team' section, duration, price, and sale price of the service – and will be able to make various changes. You can do this at a service level and a team member level.
If you want to make sure all your precious appointments are filled, off-peak, and last-minute pricing is a great way to do so, without offering blanket discounts at a time where clients value and will pay for your professional services. Take a read of this article for help setting these up.
- How do I get the most out of a very busy first few reopening weeks?
Clients couldn’t manage without you, and we have every confidence you’ll be an extremely busy bee getting back to business. To make sure you get the most out of a very busy few reopening days you should;
(i) maximise your availability. Review your calendar and remove any time blocks that may no longer be needed;
(ii) consider extending your opening hours to make the most of the busy time! Opening an hour earlier and/or staying an hour later could help you see more clients, or how about opening on Sundays to help fit everyone in during the first weeks?
(iii) make sure all your direct appointments are in your calendar so you don’t have to worry about double bookings. Follow the easy steps in this article to update your calendar.
(iv) make sure you offer card payment for those clients reluctant to handle cash. Treatwell offers easy integration with Sum Up card readers to make taking payments seamless.
(v) make sure you are online and taking appointments. This has never been more relevant, and helpful to you! By encouraging all your clients to book online (not just new ones) you free up your time; no more running to the phone (then having to clean it!) mid-treatment, no more texting at the end of a long and tiring day to get regulars booked in, and no more losing out on bookings because you didn’t pick up the voicemail quick enough and the client when elsewhere.
With Connect we make appointment-taking extremely easy. If you’ve only been using Treatwell for new clients, now is the time to get your repeat clients online, and adding them into Connect today is a great way to help us drive you repeat business (we only charge commission on new client bookings and never on your own clients). This article tells you how to add their details so you can send them an easy online booking link.
Great news! Clients that book you directly (by phone or email, for example) can now reschedule or cancel online, too. This will reduce late appointment changes (and no shows) – and should lower admin for you and your team. To benefit from this feature, always include the client’s email address when adding a new appointment. Find out more here.
- What’s the best way to get more clients in a time of much-needed cash flow?
We know that bringing more clients to your door is more important than ever before. Read this article on how to get clients booking back in more often, and how to attract new clients – including announcing you're back with a free 'Back in Business' campaign we've prebuilt for you.
- How do I make changes to my treatment menu?
Now is the time to check your treatment menu. You might be thinking about adding something new, or introducing express treatments for those clients just getting their confidence back to come into the salon. Alternatively, if you’ve decided during lockdown to specialise on less services, that’s easy to update us on too. Find out how to update your menu via your Connect profile.
- I won’t be reopening, what do I do?
We are so sorry to hear that. We hope to welcome you back to Treatwell soon and wish you all the best over the coming little while. We’ve made it really easy to let us know that you don’t think you’ll be reopening your doors again – just fill out this form and we’ll be in touch to support you through the process of pausing or closing your profile. We would also appreciate it if you could confirm you won’t be reopening by 1) heading to Connect on your desktop 2) clicking the link in the red banner at the top of the screen.
We will be in touch again soon but for now, we wish you luck as you prepare to reopen, and are on hand for any support we can provide. Please reach out to us anytime on 0207 197 2444.
While hairdressers and barbers in England can reopen on 4th July, beauty will take a little longer. We are disappointed we didn’t get the news we all wanted, but we do believe the reopening will be imminent, so wanted to share some practical advice to support you while you await a date.
- We hope you found our hygiene guide useful. Feel free to view this again.
- We also prepared some printable posters for display in your workspace to support new and improved hygiene measures
- We are also happy to share some social assets to let clients know you’re about to reopen, to encourage online booking, and to communicate new and improved measures.