We know that many hair and beauty businesses will need extra support during this uncertain time. Our team is here to help you in any way we can – but your clients, friends, and social media followers can make a big difference, too.
Communities all over the world are coming together to fundraise for businesses affected by the COVID-19 pandemic, which is truly inspiring. And if you need financial support to get through this difficult time, below is all the information you’ll need to create your own GoFundMe campaign.
What is GoFundMe, and how can it help you?
GoFundMe is the world’s largest crowdfunding platform through which communities can provide support to those in need. It has raised over $5 billion so far and has over 50 million donors.
Creating a GoFundMe page for your salon is an effective way to ask your community for help during this challenging time. It’s an opportunity to make the most of the kindness that has been sparked by the outbreak – and to get the financial support you need to make sure you bounce back after the pandemic.
Signing up is free and all money donated is yours to keep, whether you reach your goal or not. Take a look at these inspiring GoFundMe’s Success Stories.
How to create your own GoFundMe page
Creating your own GoFundMe page is simple – just follow the steps below. We wanted to make it as clear and easy to follow as possible – but if you have any questions, just give us a shout. We’re here to help.
We have also created an example GoFundMe campaign asking your clients and the broader community for donations. Please feel free to copy, paste and edit as you see fit.
Creating a GoFundMe account
Before you can create a GoFundMe campaign, you’ll need to sign up on GoFundMe. You can do that with an email address you regularly use, or with your Facebook account. Just make sure that your Facebook email is the one that you have access to because that’s where all the important emails will be sent after you launch your campaign.
Make sure you check your inbox as soon as you’ve signed up to verify your GoFundMe account.
Creating your GoFundMe campaign
Once you’ve signed up, you will begin creating your fundraising campaign. If you’ve done something similar before and already have a GoFundMe account, simply select ‘Start a new campaign’.
1. Choose your goal amount
This is where you’ll need to decide how much money you want to raise (you can change this amount later if you need to). Think about all the expenses you may want to cover (like salaries, bills, rent payments, loan repayments, and any other). Choose an amount that is attainable – but also enough to support your salon while your doors are closed.
2. Choose a title for your campaign
Be specific, short, and, ideally, include the name of your salon. It’s likely that many other hair and beauty businesses will also need financial support – so calling yourself a ‘local salon’ may not stand out much. Here are a few examples:
- [salon name] needs your support right now
- [salon name]: don’t let COVID-19 shut us down
- You can help [salon name] survive COVID-19
3. Choose your campaign type
As you’ll be raising funds for your salon, choose the ‘Personal or Organisation’ option. This means you’re raising funds for an organisation rather than a registered charity.
4. Enter your postcode
This will help GoFundMe know whether the currency you’ve selected matches up with the code you’re entering.
5. Choose your category
As you’ll be fundraising for your salon, the ‘Business & Entrepreneurs’ category would be the best one to choose here.
6. Are you fundraising as an individual or as a team?
You can fundraise as an individual, or get your team involved. If you’re the sole organiser, you will manage all aspects of the campaign. If you get your team on board, they’ll be able to help you share the campaign and post updates.
You can always change this once you’ve created your campaign, and add more people if you decide to.
8. Add your main image (or video)
Make your GoFundMe look compelling by uploading some lovely, high-quality images of your salon – or, even better, a picture of you and your team in your salon. You’ll make things more personal – and, according to GoFundMe, photos of people generally get stronger reactions.
If you can, make it a video fo you and your team – and create an even more powerful first impression.
9. Tell your story
This is where you get to write your story so that everyone who sees your campaign can know how their contribution will be helping you, your team, and your business.
Here’s a short example:
Emma’s Nails is a family-run boutique salon in Tufnell Park. We opened our doors 10 years ago. Like many other local businesses, we have been affected by the Coronavirus pandemic, and we need your help to stay afloat. Your contributions will help us cover the loss of our income, which is what we rely on to pay our team and cover all other expenses (like bills and loan repayments).
We really appreciate your donation, and take care.
10. Share it with your community
It’s time to let everyone know about your campaign! Spread the word by sharing it on your social media (be it Facebook, Instagram, Twitter, or any other social media platform you use). We have also created a series of assets you can use to share your campaign and encourage your community to contribute. You'll find them here.
You can also email (or WhatsApp) the link to your GoFundMe page to your team, as well as your friends and family. The more people you share it with, the better! Ask them to share it on their social media, too – and the word about your campaign will spread faster.
11. Final step: Setting up your withdrawals
Once you've shared your campaign, you'll be taken to your dashboard, where you can manage everything going forward. From here, you can edit your story, post an update, and, most importantly, fill in your bank details so that you can withdraw the funds you've raised.
Your withdrawal information must be set up within 30 days of receiving your first donation, so we'd recommend doing this right after you've finished creating your campaign.
From your dashboard, click 'Withdraw', and carefully read the important information that follows. Then click 'Set up withdrawals', and fill in your bank details to complete setting everything up.
We hope that this article has been useful – and we look forward to seeing your GoFundMe campaign soon! Let us know if you have any questions or need any other information – we’re here for you.
For more advice, guidance, and the latest updates on Coronavirus and your Treatwell partnership, please visit our Coronavirus updates and information page.