Your team are the relationship builders of your business - the people your clients are actually interacting with day in, day out. That puts them in a unique position when it comes to promoting your salon - direct access to your market. And, by encouraging them to drop a few key hints when they’re with clients, you can get them driving even more bookings.
Here are three quick and easy ways you can turn your team into a lean, mean salon-marketing machine.
Get them promoting online booking
Booking beauty online is the ultimate way to nail the modern customer experience from start to finish. Clients can book you quicker, easier, and at a time that suits them - even outside of your opening hours. Plus, our data shows us that customers who book you online are much more likely to return in the future as well as leave you a meaningful review.
Get your team to ask clients to rebook them online and they can make appointments with them directly in seconds, whenever they’re available. They’ll get free, automatic invites to rebook and appointment reminders to keep them coming back again and again. (Bonus points if they do it through the Treatwell app - the easiest rebooking experience ever - commission-free.)
Make sure they’re letting their customers know how much they appreciate a review, too - leaving one online is quick and simple, and your customers can mention your team member by name. They’re able to see how much their clients are appreciating their hard work and the online reputation of your whole business grows faster than ever. Everybody wins!
Not sure how to start promoting online bookings? Get your team set up on Connect and click here to start sharing your personal Treatwell app referral link with clients now.
Show off their work
It’s not just face-to-face. Encourage your team to get involved in your salon’s social media - after all, they’re a vital part of the salon experience for your customers. They should be a key part of your online profile too.
Just finished up a treatment that’s come out fantastic? Get them to snap a shot with their happy client so you can share their success on social media. And it doesn’t have to be endless before-and-afters, either (though those are nice). Enjoying a lovely day with the team? Excited about new equipment? Get them to share the moment. They can even try their hand at creating video tutorials or hosting salon live-streams. The sky’s the limit, and the more involved you can get them, the better.
By getting your team excited about being a key part of your social media strategy you can really humanise your salon, and seeing real people working behind the scenes is invaluable when it comes to building up a buzz for your business online.
Start sporting some merchandise
This one’s a bit more out there, but definitely worth investing in if you’re excited about trying new things: experiment with some branded gear. As well as building a bigger sense of team spirit internally, getting your team representing a solid brand identity creates a great professional impression on customers old and new - and you’ve got the perfect models right there.
How far you want to go is completely up to you - you’ve got options ranging right the way from smaller items like nicely branded t-shirts or mugs, all the way through to a full-on uniform. Try to match your identity - does your salon feel sleek and chic, or fun and playful?
Take the opportunity to get your whole team involved and be creative. There are tons of services online that can get your logo or designs printed onto items (usually very cheaply) so experiment and see what works.
Bonus in-store marketing tip? Get your staff to actually use the products you sell in-salon and start telling their clients about how good they are (you can offer them the product for free, from your stock, as a bit of incentive!). There’s really no greater endorsement and they’ll start flying off the shelves before you know it.