Our mission is to help you grow your business and as part of this, we want to make sure you have all the data and insights to make smart business decisions. This means we have a whole roundup of updates we’re excited to share - but none so much as the retention report.
The client retention report
In 2018, we launched sales reports which show you how your business is performing from a sales point of view. We’ve grown leaps and bounds in recent months, but we’re particularly proud of our new retention report. This simple graph shows you the total of customers you treat in a given time period and how many of those were returning clients. You will be able to see this for each source clients booked through, be it widget, marketplace, or manually entered appointments, as well as the stylist they booked with.
This is a great way to understand how your salon performs from the perspective of bringing customers back - the lifeblood of any business. Plus, it will help you define where to bridge any potential gaps. And you don’t need to worry about the how - we give you all the tools and resources to boost customer loyalty right at your fingertips. To see the report, go to ‘Reports’ on Connect and ‘Client Reports’.
Identifying client behaviour for all appointments
Tying into these new reporting insights, we’ve now made it easier for you to see whether you’re welcoming customers to your salon for the first time or welcoming returning clients back when they book (across all channels). Previously, we only showed you new or repeat bookings made through the marketplace.
But now this info tells you the type of customer who booked (so first visit or returning) and which booking channel was used (widget, marketplace or a manually entered appointment in Connect). We also added the fee that applies to any online booking to highlight whether or not you’re charged and why, just to keep matters crystal clear.
A better way to reduce no-shows
Plans change, it happens - on both sides. We’ve updated our rescheduling policy so customers can move their booking to another slot in your calendar if they can’t make it, up until one hour before the appointment. They can move their appointment themselves, which immediately frees their previous time slot, meaning a new customer can book with you last minute. Our aim here is to avoid no-shows, cause fewer cancellations and ultimately, provide a better booking experience for your customers so they keep on coming back for more.
Last release we told you about our new stock control feature on Connect, which lets you reorder your salon’s products from suppliers. For better product management, we’ve now made it so you can check out standalone products, and reorder products on iOS, with Android to follow shortly- because it is 2019, after all.