Great news! We’ve added Instagram to the list of online channels that gives customers the option to book 24/7, allowing yet another medium for salon owners to ride the digital revolution. Instagram is now redefining, not just the way we connect with an audience, but also the way customers can make bookings.
What is it?
Instant Experiences (IX) is a booking widget that’s installed on your Instagram business profile, through which customers can easily book hair and beauty appointments anywhere, anytime. It looks something like this:
Give your customers what they want
Instagram is very much the visual touchpoint of our times, as a result, consumer behaviour has shifted alongside it: Instagram is now the go-to place for customers to discover and check out hair and beauty salons. Adding that ‘Book Now’ widget onto your Insta business profile is a sure-fire way to reel new customers in and keep them coming back for more.
When users are scrolling through posts and come across your salon, they can click on the ‘Book Now’ widget without ever leaving Instagram, making your salon an instant storefront for social media users.
What does this mean for you?
Well, it’s yet another way that users can turn from scrollers to customers instantly, without the hassle of having to wait to call your salon during opening hours, saving them time and adding to your-ever growing list of clients.
Plus, had we mentioned? It’s completely free to install, you don’t pay a commissioning fee, just the usual widget fees for bookings.
What do you need to set up IX?
Well, first you’re going to need an Instagram account. Specifically, a business account. The best bit is that you can easily switch back to a personal account if you needed to, making the experience as instant as it is reversible.
Switching your personal account to a business account
- Go to your profile and tap 'Settings'
- Tap on 'Account', then 'Switch to Professional Account'
- Add business details for your clients (like your profile’s category and contact information)
If you have a Facebook page that’s linked to your business, you can also connect the two.
- Tap 'Done'
How to install IX
Setting up the “Book Now” widget via Instagram is really easy, and can be done by yourself or with our assistance - it’s up to you. These are the steps:
- Tap 'Edit profile'
- Tap 'Contact options'
- Tap 'Add an action button'
- Select Treatwell from list
- Paste your Treatwell URL
At Treatwell, we’re extremely passionate about providing customers with an unbeatable booking experience. That’s why our exclusive partnership with Instagram will ensure you never miss out on another booking again.