Introducing 'Invite to rebook'
We’ve got a new tool that lets customers know when it's time to rebook. It works out how long it's been since a customer's last appointment and how regularly they book, then sends a reminder email at the right time. Once you've set up the feature – you just sit back and let it do the work for you. Nice personal touch for your customers too.
If enabled, ‘Invite to rebook’ emails would be sent after a customer's appointment in your salon - regardless of whether they booked directly in Connect, through the Widget or the Treatwell Marketplace.
Timing of the email
The timing of each 'Invite to rebook' email is based on:
- Each customer's individual booking history for the treatment they’ve had at your salon.
- If there is not enough information to decide that, we look at how often someone would typically book this treatment.
GDPR and consent from your customers
In legal terms, an ‘Invite to rebook’ email is considered a promotional email (as it's not related to an existing order) and it requires consent from the customer for your salon to be able to send it.
GDPR (the regulation enforcing data privacy laws across EU) states that in this case you need to ensure that you get freely given, specific, informed and unambiguous indication of customer's wishes, meaning if you do not, you cannot send the email.
As a result of this, we will only be sending ‘Invite to rebook’ emails to customers who have filled in their email addresses and who have opted in, as this demonstrates that you have received consent, as mentioned above, from the customer.
Enabling 'Invite to rebook' emails
If you don’t want to make the most of this feature, you can head into Connect to disable this, or reach out to your Account Manager who’ll be happy to help.