We’ve compiled a list of useful tips to help you put together engaging emails for your customers in minutes. If you’re in need of a bit of extra inspiration, look no further!
- The subject line is arguably the most important component of any email communication, as email opens lead to email clicks which ultimately lead to appointments.
- Your subject line needs to communicate the purpose of the email clearly, but also give the recipient a reason to open it. This will help drive engagement whilst also preventing clients from deleting messages without reading them.
- Try and ensure that the subject line is engaging, in sentence case and not full of exclamation marks!!!!!! One simple phrase of around 5-8 words is plenty.
- Think mobile first. Around 60-70% of emails are now opened on mobile devices which generally display between 25 and 35 characters of the subject line, so short and sweet is the key.
- Keep it interesting and engaging. 'HUGE SAVINGS FOR ALL CUSTOMERS' is likely to make clients switch off and get you sent to their spam folder, whereas compelling, tailored subject lines such as 'Your exclusive treatment from <your venue name>’ will be much more effective at capturing their attention.
- Don't try and say too much. If your emails don’t flow, are difficult to follow or contain too many messages, clients are likely to tune out
- Be clear around letting customers know what their next action should be. If you want loyal clients to rebook at your venue to enjoy a pricing perk, let them know that the button included in the message will let them do just that.
- Making sure that the button reflects the action you are asking them to take is crucial in maintaining email click rates over time. It is slightly disingenuous and hugely frustrating for a customer if a ‘see more’ button takes you to a booking page.
- The two main reasons that customers unengage or unsubscribe from emails are frequency and relevance. Ensuring that the content of your email is relevant to the customer maintains long-term engagement with your communications.
- Always think carefully about why you are sending an email, who you are sending it to and how you are tailoring the specific message. Use the filter option to select clients by common factors (e.g. Clients who last visited over 90 day ago) and make the content relevant to them.
- Maintain a professional tone by keeping abbreviations and business specific phrases to a minimum. Your emails should be a reflection of your business and your brand personality so that it sounds authentic.
- No matter what your business or your brand however, no-one likes bad grammar or poor spelling so please be sure to use spell-check an all communications. Additionally, always spend a few minutes at the end of creating an email on doing one final check of these elements, otherwise all your good work will be in vain.
When you feel ready to get started and send out your own emails, head to ‘Clients’ on Connect and your full client list will appear. If you want more information about creating an email itself, click here for all you need to know.