Yield pricing isn't a new idea - think airlines, hotels and restaurants. Customers are used to paying less when things are quieter and salon appointments are no exception.
Venues offering smart discounts receive on average 50% more bookings than those who don't, so it's a sure fire way to generate more Treatwell bookings.
With your online agenda, Connect, you can use smart discounts to manage your pricing according to availability and demand. You'll be able to incentivise customers to book in your quieter times, while protecting your peak slots (off peak discounts), or drive customers into your empty last-minute appointments (last minute discounts), so you can earn maximum revenue.
Head to the Treatwell Academy here and log in to your Academy account if you would like to learn more about smart pricing.